Head of Marketing
I build marketing
that drives revenue.
From zero to full marketing function. eCommerce launches, national brand partnerships, and product-led growth — across manufacturing, retail, and B2B.
Head of Marketing
From zero to full marketing function. eCommerce launches, national brand partnerships, and product-led growth — across manufacturing, retail, and B2B.
0 → 1
Took LINIAN from no marketing presence to a full in-house team, eCommerce channel, and product launch pipeline — on a shoestring budget.
National
Conceived and delivered the DFI Beds x LGFA sleep partnership — video production, PR, social activation — reaching audiences across Ireland.
4
LINIAN NanoClip, sustainable packaging range, DFI product lines, REARO collections. Full go-to-market: positioning, creative, channel strategy, launch execution.
eComm
Built LINIAN's eCommerce from zero — website, product catalogue, checkout, fulfilment. New revenue stream that didn't exist before I joined.
B2B + B2C
B2B manufacturing at REARO, DTC product at LINIAN, consumer brand at DFI. I know how to sell to procurement teams and end consumers.
3
Hired, trained, and managed marketing teams at LINIAN and DFI. Built external partner networks. Managed agency relationships and budgets.
Progressively senior marketing roles across manufacturing, eCommerce, and consumer brands.
DFI Beds
Sep 2024 – Mar 2026
Owned all marketing for a Northern Ireland bed manufacturer — eCommerce, brand, product development, digital, and partnerships. Reported directly to the Managing Director.
Partnership: Conceived and launched the DFI x LGFA national sleep partnership — video, PR, social, event activation
eCommerce: Drove online revenue growth through product page optimisation, paid media, and conversion rate improvements
Product: Contributed to new product development — market research, positioning, launch strategy
REARO Laminates
Jan 2023 – Sep 2024
Led marketing for a Glasgow-based B2B laminates manufacturer. Modernised a traditional sales-led business with digital-first marketing, trade show strategy, and lead generation.
Digital: Rebuilt digital marketing approach — SEO, paid search, content strategy, email campaigns
Trade: Managed trade show presence and event marketing, driving qualified leads for the sales team
Brand: Repositioned brand messaging and visual identity for a modern B2B audience
LINIAN
2019 – Jan 2023
Joined as Sales Administrator. Left as Marketing Manager running the entire function. Built everything from scratch — this is the role that defined my approach.
eCommerce: Launched their first online store — product catalogue, checkout, fulfilment. Created a new revenue channel from zero.
Product Launch: Led the NanoClip launch end-to-end — positioning, go-to-market, trade and digital campaigns
Sustainability: Managed full transition to sustainable packaging — supplier sourcing, cost management, customer communications
Team: Grew from solo operator to a full in-house marketing team plus external partner network
I'm not a specialist in one channel. I'm the person who builds the machine.
Site builds, product page optimisation, conversion rate improvement, paid media, email marketing. I've launched eCommerce channels from scratch and grown existing ones.
Brand positioning, visual identity, partnership development, PR, sponsorship activation. I build brands that people remember and partners want to work with.
Market research, positioning, creative development, channel strategy, launch execution. From concept to shelf — or screen.
I've built marketing teams from zero and delivered results on tight budgets. I know how to prioritise spend and when to bring in specialists vs do it in-house.
Content strategy, social media, SEO, paid search, email automation. Hands-on experience across every major digital channel.
Fine art background means I have an eye most marketers don't. I art-direct campaigns, brief designers confidently, and know the difference between good creative and filler.
This is how I approach a new role. Fast to learn, fast to ship, fast to show results.
01
Map the current state: channels, spend, conversion, pipeline. Talk to sales, product, and customers. Identify what's working, what's wasted, and where the quick wins are.
Days 1–30
02
Execute the quick wins. Fix the leaky bucket before pouring more in. Set up proper tracking and reporting so we know what's actually driving revenue, not vanity metrics.
Days 30–60
03
Double down on what works. Present the 12-month roadmap with projected ROI. By now, marketing is contributing to revenue — not just spending budget.
Days 60–90
Chartered Marketer
1st Class Honours
Years in Marketing Leadership
Countries Worked In
I'm looking for my next Head of Marketing role — ideally with a business that needs someone to build, not just maintain. If that sounds like you, I'd love to hear about it.